METHODOLOGY AND METHOD

Authors : KRISHNA CHAITANYA GUDAPATI, Dr. RACHEL JOHN ROBINSON

part of The Research Monograph Series in Computing, Electrical & Communication Networks book series

Notes

This study aimed to offer a deeper and even a greater explanation to both consumers and businesses about why and how social media affects their buying choices by young Indian consumers. The research study continues with the issue description, and in this case, it relates to a strong understanding of how social media is influencing the purchasing decisions of the social media users in the city of “Hyderabad” because, in the name of migration across the nation, the city is ranked in the top position for its infrastructure, rapid growth of information technology, educational institutions, and collaborations of numerous people. The population of Hyderabad is 10 million, and about 1.5 million of its inhabitants are aged between 18 and 30 years (2001 census).

Read Full Chapter

Author information

Author and Affliation

KRISHNA CHAITANYA GUDAPATI, Dr. RACHEL JOHN ROBINSON

Copyright information

@2024 BOHR Publishers