CONCLUSION

Authors : KRISHNA CHAITANYA GUDAPATI, Dr. RACHEL JOHN ROBINSON

part of The Research Monograph Series in Computing, Electrical & Communication Networks book series

Notes

This research aimed to see whether or not the growing impact of social media on the buying decisions of customers varies. In this segment, the effect of social media on young Indian consumers at various stages such as pre-purchase, purchase, and post-purchase behavior is addressed, and the other conclusions derived from the quantitative study are described in the second section. In the third section, the consequences resulting from the impact of social media on consumers are raised. In chapter two, the literature reviews revealed that in several modern reviews, consumers are getting help from friends on social networks, so social media has promoted contact between retailers and consumers and has made it easier for consumers and brands to engage with each other (Mangold and Faulds, 2009). The key aim of the research thesis was to figure out how social media marketing affects online research buying decisions among young Indian users, especially the effect of social media as a researcher.

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KRISHNA CHAITANYA GUDAPATI, Dr. RACHEL JOHN ROBINSON

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